نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانش آموخته دکتری علوم سیاسی، دانشکده حقوق و علوم سیاسی دانشگاه تهران
2 استادیار گروه علوم سیاسی؛ دانشگاه آزاد واحد زاهدان، استان سیستان و بلوچستان، دانشکده حقوق و علوم سیاسی
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Today, the project of branding and the national illustration of a country have changed into a fundamental element towards development. Of the basic principles of national branding project is the discourse of inside self confidence in favor of renewing the national identity. Nowadays, the majority of countries based on cultural policy making and superior documents select their national branding in accordance with their domain of influence, cultural or economical profits as well as the management of image or the international reputation. Modern cultural policy is in charge of renewing and extending the national image besides the management and propagation of culture.
In this regard, the main question of the present research is in relation to the role of modern cultural policy on the project of national branding and the development of national image of the countries beyond their boarders.
Clarifying the modern cultural policy, the branding issues as well as the national illustration, the present article puts emphasis on this issue that the cultural policy of the countries based on branding project and their national image on the basis of inside self confidence as well as the management of international reputation is competent to progress towards localization and globalization. Accordingly, the Islamic Republic of Iran based on the national and international objectives of Islamic revolution with the superior documents has directed towards the management of image and the enhance of its positive eminence with the emphasis on religion of Islam as Iran’s national branding in the international domain together with the discourse of national self confidence and the inner potency as the basis of religion within the interior dimension
کلیدواژه‌ها [English]
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